Company Overview

Sirdata is French company created in 2012 with offices in Paris and London. Supported by a solid network of hundreds of publishers including retailers and comparison websites, Sirdata collects and processes the pseudonymous data of web users.

Through semantic analysis, Sirdata uncovers users’ intent and interest signals on each web page to score precisely their browsing behaviours and content consumptions.
A unique know-how in building highly qualified audience segments for all marketing strategies drived into DSPs, DMPs and even offline CRMs.

Data Collection Methodology

Sirdata has direct integration with publishers and data wholesale partners and pays them incomes based on their unique monthly visitors (vs revenue share for competitors). This particular business model enables us to have complete control over data quality and access exclusive publishers.

Sirdata collects three types of online data via an asynchronous javascript tag loaded onto the publishers’ websites:

1. Proven Data: Binary & Declarative
2. Probabilistic Data: Unstructured Behavioral Data (weak signals based on semantic analysis)
3. Deterministic Data: Hashed Emails (MD5 & SHA-256)

Types of Data Sets Available

Intent segments:

• Binary: data collected on e-commerce and price-comparison sites (checkout pages and/or search results)
• Scored: data collected on e-commerce, price-comparison and content sites, semantically analysed then scored in real time to establish a purchase intention

Interest segments:

• Scored: data collected on e-commerce, price-comparison & content sites, semantically analysed then scored in real time to establish a proven interest

Demographics segments:

• Declared: data collected on forms (publisher’s logued areas) and consumer panels

Life Events segments:

• Declared: data collected on forms (publishers’ logued areas) and consumer panels
• Scored: data collected on e-commerce, price-comparison and content sites, semantically analysed then scored in real time to establish a life event

Inferred segments:

• Scored: data collected on specialized sites, semantically analysed then scored in real time to establish a demographic criteria