For over 7 years, 33Across has created advanced data models for Fortune 1000 brands. With code on over 1 million publisher sites, our publisher network yields more than 30 billion intent and interest signals from social sharing behaviors such as copy & paste of images, text and links (both public and private), content consumption/browser behavior, and search keywords.
We are capturing the share that happens when User A copies specific content/image(s)/URL and pastes it in a direct message to User B. User A is not sharing with an entire network of users (i.e., all of their Facebook friends or Twitter followers); it’s a direct share that is more predictive of both User A’s engagement with that content and his/her connection with User B.
Interest and Intent Audience Segment User Profiles where 33Across identifies a more direct social sharing connection.
We have the ability to create custom segments based on client provided search keywords.