Comprehensive set of digital audience-targeting solutions built on real-world behaviors
AdAdvisor is a comprehensive set of digital audience-targeting solutions. Built on over 15,000 consumer attributes tied to accurate offline identities, AdAdvisor audience segments are built on real-world behaviors, not modeled predictions or generalizations.
Data Collection Methodology
Household level deterministic offline data
Individual level deterministic offline data
Household level modeled data using Neustar E1 methodology
ComScore data modeled using OneID
Types of Data Sets
AdAdvisor’s unique Audience Data sets include:
Buying Power/Ability to Purchase
Job Title/Business Function
Aggregated Credit Data
Education Level Data
Deterministic, offline house-hold level data on 120M USA households.
Since Neustar’s data is offline deterministic data, it’s best for targeting the RIGHT person, but not as strong for intent data for in-market. Best use cases would be Branding campaigns and Demographic targeting.