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World’s travel data co-op

Company Overview

ADARA has been the world’s travel data co-op since its founding in 2009. ADARA receives data from the world’s leading travel brands, and leverages it to help drive advertising and personalization efforts across digital ecosystems.

Data Collection Methodology

ADARA customer data in real time from over 200 of the world’s largest travel brands. This includes exclusive partnerships with many of the world’s leading airline, hotel, and car rental brands.

Types of Data Sets Available

Confirmed travelers and travelers showing intent (by destination, destination type, traveler type). Propensity to perform certain actions or make purchases. Scoring and targeting based on customer value with ADARA Traveler Value Score.