Adobe Audience Finder

Featured Partner

Cutting-edge location intelligence

Company Overview

At Adsquare, we revolutionise marketing with cutting-edge location intelligence, offering a powerful toolset for crafting impactful omnichannel campaigns while upholding the highest standards of data protection regulations.

As an award-winning location intelligence platform, Adsquare is the cornerstone of enhanced campaign planning, programmatic activation, and robust measurement.

Adsquare has rapidly become a global force, integrated with market-leading platforms and their accurate and consented data are the secret sauce for those looking to elevate their marketing effectiveness.

Established in 2012, Adsquare has earned the trust of 1,800 global brands and agencies and operates in 30 countries. Headquartered in Berlin, Germany, we have a global presence with offices in 9 locations worldwide. For more details, visit our website at adsquare.com and stay connected with us on LinkedIn.

Data Collection Methodology

Experience the Adsquare advantage. We curate premium 3rd and 1st party data, enriching it with our proprietary intelligence to forge impactful datasets that stay consistently updated. Adsquare goes beyond by overlaying spatial data with granular SDK-derived location data, seamlessly blending it with online data to offer unparalleled insights into consumer behaviour in the real world.

Effortlessly navigate the extensive Adsquare data catalogue, enabling the creation of targeted scenarios. Our privacy-by-design approach ensures ethical and secure data usage, providing you with peace of mind as you leverage our powerful data solutions. Unparalleled customisation ensures your campaigns are finely tuned to meet your unique objectives.

Discover the transformative power of Adsquare, where innovation converges with precision, and campaigns consistently exceed expectations. Your success is our mission—let’s redefine the future of marketing together.

Types of Data Available

Place visits:

Geo-behavioural datasets
Targets users based on past visits to specific locations
Overlays SDK-derived, consented consumer movement data on Places of Interest

App usage:

Utilises reliable 3rd Party App Usage data
Granular categories: Banking, Education, Entertainment, Hobbies, Personalisation & Productivity, Sports, Shopping, Social Media & Networks, Transportation, Travel
Allows targeting specific individual apps in standalone segments

Home & work segment:

Targets audiences based on postcode areas of residence or workplace
Supports effective drive-to-store campaigns, sales boost, and improved user experience

Brand affinities:

Targets users aligned with specific brand values
Offers a variety of brands, including automotive, retail, and Food & Drinka

Demographics:

Includes age, gender, employment status, education, family & marital status, language, family structure, etc.

Interests:

Targets users based on app downloads, usage behaviour, or relevant location visits
Categories include shopping, sports, travel, food & drinks, etc.

Purchases:

Based on users’ purchase history
Categories include groceries, electronics, garden supplies, cars, etc.

Key Differentiators:

Global reach: Adsquare’s global presence offers unparalleled access to cutting-edge data solutions across diverse markets, making us a trusted partner for international businesses seeking success on a global scale.
Real-time insights: We prioritise the latest data, empowering clients with up-to-the-minute information to make informed decisions in a rapidly changing market environment. Our commitment to providing the most current data sets us apart, giving businesses a competitive advantage.
Privacy-first innovation: Adsquare stands out for its dual focus on privacy compliance and innovation. Our methodology aligns with GDPR standards, ensuring ethical and secure handling of user data. Simultaneously, our ‘Privacy by Design’ approach fosters groundbreaking data solutions, delivering both reliability and pioneering strategies for strategic decision-making.

Best Use Cases:

Precision targeting: Advertisers can use demographic data for precise targeting of audience segments based on age, gender, income levels, etc., ensuring promotional efforts are directed towards the most relevant consumers.
Location-based advertising: Leveraging geo-behavioral data from past visits, advertisers can target consumers based on their historical locations, enabling effective campaigns to drive foot traffic or engage users in specific geographical areas.
Personalised ads for residential segments: Advertisers can leverage home segment information to deliver highly personalised ads based on consumers’ places of residence. This allows for targeted promotions of products and services tailored to specific household profiles, enhancing the relevance and effectiveness of advertising campaigns on mobile devices.
Optimising app usage insights: Advertisers can tailor campaigns based on user behaviors within apps using app usage data, targeting users who have a history of engaging with specific types of apps for more relevant advertising.
Cross-channel campaigns: Media agencies can integrate demographic, past geo-behavioral, home segment, and app usage data for comprehensive cross-channel campaigns, ensuring a synchronised approach across platforms for maximum impact.
Campaign performance measurement: Advertisers and media agencies can track and measure campaign performance accurately using insights from demographic and behavioral data, enabling data-driven adjustments for future campaigns.
Enhanced user engagement: Targeting based on diverse data sets, including past geo-behavioral data, allows for more personalised and engaging advertising experiences, increasing user engagement and conversion likelihood.
Maximising ad spend efficiency: Audience targeting, including past geo-behavioral data, helps optimise ad spend by focusing resources on audiences more likely to convert, improving the efficiency and return on investment of advertising campaigns.