Key Differentiators:

Adstra’s data is purely deterministic: every digital user targeted via cookie or mobile ID is directly connected to an offline user – utilizing 1:1 matching. Adstra’s Digital Audiences are rooted in the material world, and doesn’t rely on inferences or faulty models.

Mobile Available: Yes

Pricing Model:

CPM, Flat fee

Top Client Industries:

Automotive, B2B & Small Business, Financial Services, Health & Fitness, Publishers, Retail

Best Use Cases:

Business and consumer demographic audience targeting enabling marketers to drive lower funnel performance and branding-building results

Contact:

jordan.feivelson@adstradata.com

Company Website:

Countries Available:

United States

GDPR Compliance:

We have worked with our Chief Privacy Officer and engaged legal counsel to determine the implications of GDPR on our business. We confirmed that none of our services are implemented in the EU, and Adstra Premium Audiences originate from postal data which is US based, thus are outside the jurisdiction of GDPR. To ensure compliance, where relevant, we are putting mechanisms in place to filter out EU traffic at the browser level by IP address in advance of May 25th, 2018. The filtering process is designed to ensure that no EU Data Subjects are included in our data sets. Further, Adstra (formerly ALC) does not have any legally incorporated entities that are based in the EU. Together, the absence of legally applicable assets and the filtering of EU data render Adstra (formerly ALC) outside the scope of GDPR.