AlikeAudience is a data management company that specializes in mobile-first data activation by accelerating the connection of physical and digital universe for brands through continuous augmentation of trusted data sources. Leveraging our onboarding capabilities, we help marketers reach >60% of mobile audiences in 11 countries by partnering with renowned data sources such as credit card companies, major app publishers and credit bureaus, to create scaled 2nd and 3rd party audiences. Our segments have been used by 4A agencies and Fortune 500 brands around the world as a core part of their branding awareness and new customer acquisition strategies, regardless of format or channel (mobile or tablet / video or display). Through our scaled platform agnostic approach, our client partners get to see match rates as high as 90% on all major DSPs.
We have exclusive partnerships in APAC with validated data sources such as MasterCard and Experian to power our transactional and demographics data respectively. For non-exclusive data sources, we collect mobile location signals, offline census/survey, mobile app downloads & usage, firmographics, payment gateways, credit bureau data, and more, which we then bridge to MAIDs for targeted advertising purposes.