Alliant provides marketers with access to a unique source of predictive data, powerful data science, and strategic insight into consumer behaviors. Our database includes detailed behavior across 10 billion purchases and more than 270 million U.S. consumers. By utilizing actual multichannel transactional data, Alliant’s digital audiences connect brands with responsive consumers across devices and platforms, driving results for both branding and direct response campaigns.
Alliant aggregates data directly from hundreds of leading direct-to-consumer marketing brands, which is then transformed to create a unified view of consumer purchasing behavior. We also have strategic partnerships in place to enhance the rich purchase data with additional demographic, lifestyle, social and automotive data.