AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help you understand the who, what and why behind individuals and the decisions they make every day.
Our accurate and comprehensive consumer database, PeopleCore, provides access to data attributes you can’t find anywhere else. From demographics and affluence categories to psychological drivers and purchase predictors, marketers rely on our data to fuel personalized experiences across channels.
And BusinessCore, our first-of-its-kind B2B database, provides unprecedented insight into not just businesses and accounts, but also individual employees. By going beyond firmographics and focusing on an employee’s role, purchasing style and communication, companies can accelerate their marketing and sales efforts while building long-standing customer relationship.
Recognized as one of the “Top 10 Most Innovative Companies in Georgia”, AnalyticsIQ is headquartered in Atlanta, Georgia, and employs a team of industry veterans, data scientists and cognitive psychologists with over 100 years of collective analytical experience.
Our fast and flexible approach makes it easy to get started using sophisticated data to grow your business.
Our team of data scientists, researchers, and psychologists start with a foundation of as much known, offline data as possible. We bring in over 100+ data sources including census information, public courthouse records, housing information, econometric data, geo-level finance information, and proprietary self-reported survey data in order to provide both known and predicted audiences at scale.
Auto Intenders, B2B, B2C, Channel, Charitable Contributors, Demographics, Finance, Health & Wellness, In Market, Interest, Past Purchases, Persona, Regulation B (Reg B) Friendly Audiences, Seasonal, Symphony Consumer Segmentation, and Travel Intenders