Company Overview

comScore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, comScore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, comScore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about comScore, please visit comScore.com.

Data Collection Methodology

comScore has unmatched expertise in unifying billions of pieces of proprietary “census” data, encompassing digital, TV set-top box, over-the-top (OTT), gaming, and demographic information with the behavior of millions of consumers. Our unparalleled data sources (such as our massive opt-in panel, extensive census network, partner demo data, and partner sales data) are the foundation for our products and enable us to provide precise measurement and insights at massive scale.

Types of Data Sets Available

To activate audiences for more granular, strategic segmentation, comScore provides the following data sets:

• Demographics
• Digital Behaviors (examples: visitation, interest, intent, brand exposure, custom)
• TV Viewing (examples: day-part, genre, network, series, advertising occurrence, custom)
• OTT & Gaming Consumption (examples: OTT viewing for Amazon, Hulu, Netflix and YouTube, game console usage)

We also have partnerships that allow for the incorporation of additional data to be combined with our data sets (examples: past purchase, location, CRM) to further enrich segmentation capabilities.