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Behavioral data pulled directly from the data source

Company Overview

Parent company Almondnet was established in 1998. Datonics was spun off as data subsidiary in 2011. Datonics has been a leader in search and behavioral data since the early stages of the programmatic industry.

Data Collection Methodology

We collect data by placing a pixel on our publisher pages. This includes shopping sites, product review sites, price comparison engines, forums, directories and more. We also take on some B2B, past purchase and demographic data from third party data sources who have chosen to list their data unbranded in our taxonomy.

Data collection process:

  1. Datonics tag is deployed on publisher web sites
  2. The tag initiate a HTTP call to our server whenever a visitor browses the site.
  3. Datonics’ server inspects the IP address on the HTTP request using our Geo Server.
  4. If the IP address is recognized as US or Canada IP, the server ingests the data sent from the tag. Otherwise, the data is disregarded and not kept anywhere on the server or on the visitor’s browser.
  5. Users are classified into our segments based on keyword interactions (searches, clicks).

Types of Data Sets Available

  • Search
  • Interest
  • Intent
  • Demographic
  • Past Purchase
  • B2B
  • Behavioral
  • Life stage

Custom audiences based on keywords available