Parent company Almondnet was established in 1998. Datonics was spun off as data subsidiary in 2011. Datonics has been a leader in search and behavioral data since the early stages of the programmatic industry.
We collect data by placing a pixel on our publisher pages. This includes shopping sites, product review sites, price comparison engines, forums, directories and more. We also take on some B2B, past purchase and demographic data from third party data sources who have chosen to list their data unbranded in our taxonomy.
Data collection process:
Custom audiences based on keywords available