Behavioral data pulled directly from the data source
Datonics is the pioneer of providing third party audience data to programmatic platforms. We aggregate both online browsing behavior based on keyword interactions on publisher websites as well as demo, POI, B2B and past purchase data. Datonics has comprehensive datasets in both the US & Canada with segments customized for each market and a total coverage of 500M+ cookie & mobile users across 1,500+ prepackaged segments. Custom segments can be built based on keyword lists as well as user visitation data.
We classify users based on keyword interactions occurring on our publisher pages. These sites are typically shopping sites, product review sites, price comparison engines, forums, directories and vertical content sites. We also work with niche leaders in the B2B, location visit/POI, demo and past purchase categories.
Data collection process:
Custom audiences based on keywords as well as location visits are available.