• Delta Projects (exclusive partner for The Netherland), offering 90% online recognition, 230 online interests
• EDM cookies to the home connector covering 25% on-offline recognition on address level
• 50 offline datasources covering 100% household and company information for sociodemographics, lifestyle, typlogies, housing, car, financial data; owned and unique information with highest quality and coverage in The Netherlands
EDM offers users of Demand Side Platforms (DSP’s) opportunities to reach both B2C and B2B audiences. The same audience definitions can be used in online marketing campaigns via e-mail (EDM MailReach) and social media (based on Facebook ID’s). By insights based on online profiling, audiences can be mapped, in order to most effectively reach these audiences and/or their look-alikes.
EDM has already defined 130 specific audiences that are readily available in Adobe Audience Manager, segmented into the following categories: