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eXelate segments, Nielsen’s proprietary and highly curated mix of offline/online data, spans multiple behaviors and audiences. The eXelate data pool consists of over 200 anonymous data providers, which are reviewed and put thorough a QA process prior to being added to the Nielsen Marketing Cloud ecosystem. Data sets are audited on a quarterly basis and include: eXelate Demographic, eXelate Intent, eXelate Interest, eXelate B2Bx, eXelate Location-based, and eXelate Smart Segments.