Experian unlocks the power of data to create opportunities for consumers, businesses and society. At life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage their data with confidence so they can maximize every opportunity.
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Our 17,000 people in 37 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow. Learn more at www.experianplc.com.
Experian’s marketing database, ConsumerView, has been developed for marketing purposes utilizing marketing data. Marketing data means actual or inferred information consistent with a person’s commercial or charitable inquiry or transaction, or market research/market survey information. Such information can be derived from either a direct contact or marketing partnership when linked to a person’s name, postal or email address, telephone number, or any other personally identifiable
Marketing purpose means any activity undertaken to collect, aggregate, analyze, maintain, update, or sell information in order to allow or induce consumers to purchase, rent or exchange products, property or services; to solicit a charitable donation; to utilize market research or market surveys; or to provide verification services to marketers.
Experian draws on five decades of experience providing organizations with marketing products, services and insights derived from consumer information. Experian maintains and analyzes information about consumer buying decisions and collects consumer information from original sources. These sources include self-reported consumer survey information, aggregated consumer panel data, websites that have permission to share information about visitors, public records and historical retail purchases. Experian also has consumer information that is inferred from other data using statistical analysis.
The common types of consumer information Experian maintains are listed below, with examples from these general categories:
Household level includes:
Geographic level includes:
What sources does Experian use when compiling ConsumerView?
ConsumerView is built directly from over hundreds of public and proprietary sources including: