Hariken was founded in 2015 as a DMP with the goal to help websites and e-commerces to have the best insight into their customer journey, as well as impacting these costumers in marketing campaigns. As of 2017, Hariken’s focus on data makes it the first Brazilian CDP (Customer Data Platform), allowing the onboarding from multiple data sources, processing this data and providing insights, and exporting this data for marketing campaigns. With a much greater understanding of the customer, campaigns created with enriched Hariken data, allow for precise campaigns, impacting the correct customer at the right moment.
Hariken collects third-party-data from over 5,000 websites that are in its network. The collection of data is via js tag, pixels and fingerprinting. The provided segments are cookie based.
Interest and intent based data.