Predictive analytics and insights built from offline purchase data provided by Kantar Shopcom
Shopcom IRI CPG Audiences powered by ProScores are built from offline purchase data provided by Kantar Shopcom. IRI’s ProScore methodology models this household purchase data across 10,000 categories and sub-categories and uses this model to predict consumption for every household in the US. In this way, ProScores provides the most accurate and scaleable way for CPG retailers, manufacturers, and advertisers to reach their highest performing customers and prospects.
IRI’s unique Audience Data includes: