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Predictive analytics and insights built from offline purchase data provided by Kantar Shopcom

Company Overview

IRI is a leading provider of big data, predictive analytics, and forward-looking insights that help CPG, OTC health care organizations, retailers, and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, and deliver market-leading growth. A confluence of major external events – a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation ­– is leading to a seismic shift in drivers of success in all industries.
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Data Collection Methodology

Shopcom IRI CPG Audiences powered by ProScores are built from offline purchase data provided by Kantar Shopcom.  IRI’s ProScore methodology models this household purchase data across 10,000 categories and sub-categories and uses this model to predict consumption for every household in the US.  In this way, ProScores provides the most accurate and scaleable way for CPG retailers, manufacturers, and advertisers to reach their highest performing customers and prospects.

Types of Data Sets Available

IRI’s unique Audience Data includes:

  • Purchase propensity
  • CPG retail
  • HH consumption by brand and category