Merkle (founded in 1988) is part of the Dentsu Aegis Network and one of the nation’s largest performance marketing agencies. Merkle also has a significant Data Solutions business that operates independently from the agency side of the business and is focused on sourcing and enabling the best data assets from across the ecosystem.
Merkle’s DataSource is the foundation of Data Solutions is made up of 129 MM households, 300 MM individuals, and 500 MM email addresses and is optimized for use across all channels offline and online.
With a unique offline data aggregation process, Merkle’s DataSource brings the best performing data into addressable digital segments that are accurate, predictive, descriptive, and actionable — all to reach high value prospects and drive higher marketing ROI.
Merkle’s approach is based on: