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CPG purchase history combined with media consumption

Company Overview

**Access to this data requires a direct contract with Nielsen. Please contact your Nielsen representative for more information.**

With over two years of purchase history across its CPG industry-leading 90MM+ households, Nielsen Catalina Solutions (NCS) marries its awareness of the products people buy with the media they consume across TV, mobile, digital, radio and print. We deliver continuous media optimization to drive ROI for CPG advertisers and agencies.

Data Collection Methodology

**Access to this data requires a direct contract with Nielsen. Please contact your Nielsen representative for more information.**

NCS’ buyergraphic dataset is not only the largest, but also the most transparent and representative CPG data set available. NCS has nationwide coverage that includes over 90MM+ households, 11 major grocery retailers totaling 18,000 stores sourcing information at the UPC level. NCS also utilizes the nation’s largest consumer panel to tune all-outlet-adjustment, covering products with representation in other retail outlets and further strengthening the view of the consumer.

Types of Data Sets Available

CPG and OTC past-purchase behavior data