ownerIQ, or “The Q”, is focused on leading the data market’s evolution towards transparency, relevancy, and choice. We are bringing the most valuable consumer data to market– explicit shopping and purchasing data from retailers and brands– to power a new data economy: The Second-Party Data marketplace. Second-party data is sourced transparently from the marketing partners a brand is already working with or brands that share data with non-competitive brands in exchange for compensation. This new market provides better quality data inputs to power all marketing tactics and enabling fundamentally new marketing tactics, such as enabling a brand’s retail partners to leverage the brand’s data to support sell-through. ownerIQ headquartered in Boston’s Fort Point neighborhood has 6 offices across the U.S. and over 150 employees.
Every page – including the checkout page – of a retailer or brands’ website is pixeled and shopping and purchasing behavior is logged and catalogued down to the SKU level.
Second-Party Connect (2PC): Transparent, unmodeled, deterministic Retailer audience data.
Active Shopper: A blend of billions of e-commerce, product review, and price comparison data points to create audiences that are in-market for your products.