Adobe Audience Finder
Company Overview
Plunge Digital is a Connecticut Based LLC founded in 2012. Plunge Digital provides best in class consumer and business targetable profiles. Audiences are “purpose-built” from fully vetted and compliant sources. Specialty data is supported by Marketing Partners like Kelley Blue Book and Visa.
Data Collection Methodology
Plunge Digital’s data-driven solutions are built by proprietary sourcing from offline public domain, cooperative databases, and self-reported inputs with partnerships like Kelley Blue Book and Visa. Plunge Digital compiles multiple data feeds at the primary source in addition to specific value added aggregations to create a unified, proprietary view of each consumer and/or business profile.
Types of Data Sets
Plunge’s unique Audience Data sets include:
- Interest
- Demographic
- Lifestyle
- Firmagraphic
- Household
- Individual
- Consumer Purchase
- Transactional
- Intent
- Kelley Blue Book Verified Automotive
- Ailment Cluster Segmentations
- B2B
- Business & Professionals
- Life Stage
- Events Trigger Data (Pre/New Mover, Newly Engaged, Newly Married, Expecting Parents, New Births).
- Marketing partnerships with Visa and Kelley Blue Book.
- PlungePeople (Consumer Data)
- PlungePro (Businesses & Professionals)
- PlungeRides (Kelley Bluebook Auto Verified)
- PlungeRx (Ailment Cluster Segmentations)