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Independent mobile app audience data provider

Company Overview

PushSpring is the leading independent mobile app audience data provider, offering data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences, offering nearly 200 million targetable device IDs. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Console and distributed through industry-leading DMPs, DSPs, and programmatic platforms, as well as dozens of ad network platforms, to power mobile marketing objectives for brands and app owners.

Data Collection Methodology

PushSpring collects data from app developers, publisher partners, and strategic partners using the PushSpring SDK, partner-bundled SDKs, APIs, and direct, server-to-server file-based data transfers.  App and device data is associated to device advertising identifiers (IDFA and Android Ad ID) and classified into targeting segments based on PushSpring’s proprietary classification logic and methodologies.

Types of Data Sets

PushSpring provides targeting segments based on deterministic app ownership data sourced from mobile devices.

Available segment dimensions include:

  • Life Stage
  • Interest & Activites
  • Intent
  • Demographic
  • App Genre
  • Custom App Segments