Sirdata is French company created in 2012 with offices in Paris and London. Supported by a solid network of hundreds of publishers including retailers and comparison websites, Sirdata collects and processes the pseudonymous data of web users.
Through semantic analysis, Sirdata uncovers users’ intent and interest signals on each web page to score precisely their browsing behaviours and content consumptions.
A unique know-how in building highly qualified audience segments for all marketing strategies drived into DSPs, DMPs and even offline CRMs.
Sirdata has direct integration with publishers and data wholesale partners and pays them incomes based on their unique monthly visitors (vs revenue share for competitors). This particular business model enables us to have complete control over data quality and access exclusive publishers.
Life Events segments: