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Compiled and multi-sourced offline consumer data

Company Overview

Founded in 1978 as a traditional DM data company, Specialists Marketing Services now also includes email, digital data and online marketing solutions. Specialists Marketing Services merged with Spectra Data and Products in 2013, adding 1st party compiled offline consumer data and in-line insert media programs.

Data Collection Methodology

The CC360 Consumer Database is a first party compiled offline data source. All data is compiled and maintained by Specialists Marketing Services.

Types of Data Sets

The CC360 Consumer DB includes a deep set of demographic data segments including all the typical demos such as:

  • age
  • income
  • gender
  • products purchased
  • political party
  • age/gender of children
  • ethnic origin and much more