Key Differentiators:

With one of the largest customer databases in Australia, TEG Analytics understands the passions and motivations of almost every adult consumer in Australia. The dataset’s deterministic scale enriches customer intelligence platforms and segmentation models, while enhancing creative insights and product design.

Genome Live™ wins Mumbrella MSIX “Clever Data” award, 3rd Nov 2017.

TEG’s Genome Live™ platform is setting a new standard for enriching and activating second party customer data.

Mobile Available: Yes

Pricing Model:

CPM

Top Client Industries:

Financial Services, Media & Entertainment, Travel

Best Use Cases:

“Know Your Customer has been productised under the trademark Genome Live™, and refers to TEG’s ability to ‘construct’ a persona using hundreds of unique attributes in a dataset derived from the live economy – arts, entertainment and sports events.

Genome Live™ identifies biases, propensities and preferences at an individual level, facilitating audience design, the build of micro segments and activation of those segments through media planning and programmatic channels. Each member’s genome is coded by a unique Adobe ID enabling hundreds of transactional and behavioural attributes to be appended to a specific, identifiable genome.

On-Boarding – PII-level data associated with each Adobe ID enables matching to a second party’s CRM platform. This match ‘on-boards’ the second party’s data set, fusing genome attributes under a single customer view.

Personalisation – Partners which engage a CRM match of this type can evaluate their own customers via the Genome Live™ platform and personalise the customer experience. This in turn ensures the service offering is ‘designed’ with the customer’s motivations and passions in mind.
Segment Differentiation – The scientific approach of Genome Live™ is to ensure that any resulting segmentation:

• is substantial,
• can be differentiated through a distinct set of attributes but different from other segments,
• is relatively stable and won’t change over a short period of time, and finally,
• is responsive when deployed in a advertising or marketing context.

The genome’s ability to incorporate deterministic (transactional) data, synthetic (indices) and fused second party data (via CRM) enhances not only the accuracy of customer modelling (through a high level of differentiation between segments) but also the activation and responsiveness of these segments.

Contact:

ianh@t-e-g.com.au

Company Website:

Countries Available:

Australia, New Zealand