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Actionable data and insights for financial services and insurance companies

Company Overview

TransUnion AdFuel audiences leverage TransUnion data to deliver actionable data and insights to financial services and insurance companies. Our data helps organizations identify new opportunities and assess risk. Utilizing both nationwide consumer credit data and comprehensive, diverse public records data, we can better predict behaviors and assess risk for our customers.

Data Collection Methodology

TransUnion AdFuel provides small business data from over 70 primary data sources. Using our offline-to-online matching technology, our clients can be more confident that when ad impressions are served to AdFuel audiences, real  small businesses will view them.

Types of Data Sets

We bring together TransUnion consumer data with filmographic to enable targeting of over 30 million small business decision makers—like owners and executives – across a variety of industries.