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Audience data for all things related to the home.

Company Overview

#Home by Vendigi provides audience data for all things related to the home. Discover a spectrum of audiences spanning the home ownership lifecycle – from buying a home to living in a home to selling a home – each phase introduces coveted audiences for addressible TV, financial institutions, home & garden retailers, cable and telecom providers, and others. Discover homebuyers seeking mortgages or new homeowners inclined to purchase cable service, home security, or a new patio set. Spanning beyond the mover, home improvement retailers or solar providers can target homeowners with plans to remodel or ones who have recently pulled out a home equity line of credit.

Data Collection Methodology

#Home captures and curates audiences from the source systems supporting over 80% of all real estate activity in the country. These highly guarded systems introduce proprietary first-party audiences from real estate broker websites, multiple listing systems, real estate transaction management platforms, and loan origination systems. #Home audiences also include fact-based homeowner audience segments – including property characteristics, mortgage performance, and remodeling activity – the gold-standard of property data covering 99.8% of U.S. households with a proven track record in marketing lift.

Types of Data Sets Available

#Home provides insights related to audiences involved in any phase of the real estate lifecycle – whether shopping, buying, living, remodeling, refinancing, or selling a home. These dimensions empower verticals in the real estate space to deliver breakthrough digital advertising experiences to the right audience at the right time.

  • Financial Institutions
  • Home & Garden Retailers
  • Home Improvement Retailers
  • Cable, Telecom, and Security Providers
  • Consumer Electronics Retailers
  • Real Estate Service Providers