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Personality quizzes to obtain directly declared online consumer data

Company Overview

Founded in 2006, VisualDNA distributes viral, unincentiviesed personality quizzes to obtain directly declared online consumer data. The proprietary image based surveys measure users against O.C.E.A.N, a psychological profiling framework recognized by leading academics. Users are assessed on their openness, conscientiousness, extraversion, agreeableness, and neuroticism, and asked questions about their demographics and purchase intents in return for deep personality feedback. Resultantly, visualDNA has the largest database of psychographic profiles in the world identifying hundreds of personality types for marketers to understand their audiences on a more human level and actively target them.

Data Collection Methodology

VisualDNA directly surveys users and builds large panel bases in countries such as the USA, the UK, France, Italy, Spain, Germany and Canada.

Types of Data Sets

VisualDNA’s unique Audience Data sets¬†include:

  • Psychographic
  • Credit File
  • Demographics
  • Finance
  • Travel
  • Purchase Intent
  • Personality
  • Entertainment and Lifestyle
  • CPG
  • Retail and Consumer Goods
  • Technology