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Accurate and fresh B2B data

Company Overview

Demandbase is passionately dedicated to helping B2B marketers achieve greater business impact. Our journey began almost a decade ago, when we started mapping IP addresses to companies. This focus on helping marketers identify and target their most important accounts paved the way for the creation of the Account-Based Marketing category. Since then, we have continued to lead the way by helping marketers leverage innovative technologies to solve their greatest challenges and drive results. Demandbase acquired WhoToo in 2015 and has increased it’s B2B marketing reach and capabilities.

Data Collection Methodology

Who too is primiarily comprised of offline match data. Historically some of the best marketing data available in the market, comes
from smaller companies specializing in industry sectors or verticals. These
highly skilled niche-marketing companies are the driving force behind B2B

B2B Targets is comprised of high-value audiences from the following

  • Online Registrations
  • Trade Publications
  • Event Organizers
  • Online Newsletters
  • Company Financials
  • Email Marketing Files
  • Publishers Co-ops
  • Business Registries
  • Offline & Online Publishers
  • Directory Assistance

Types of Data Sets Available

  • Company (Employees, Revenue, etc.)
  • Decision makers (Finance, IT, etc.)
  • Functional area (HR, Marketing, etc.)
  • Industry (Construction, Restaurants, SIC & NAICS, etc.)
  • Professional groups (IT, Financial, etc.)
  • Seniority (Director, C-Level, etc.)