Custom Audience Specialist

Harnessing big data about real consumers to use for recognition, targeting, and measurement

Real-world, non-modeled data linked to individual attributes

Behaviorally driven data derived from original consumer research

Observed, deterministic behaviors at internet-scale

Cross-platform media measurement built on precision and innovation

First-party data asset made up of opted-in consumer profiles

Healthcare transactions data

Reaching consumers based on real-time interest and intent signals

Omnichannel data powered by rich data assets and robust technology